In 2021, energy prices were rising worldwide, prompting Energistyrelsen to help Danes discover simple ways to save energy — and money.
To make energy-saving advice more engaging, we created Juhuulekalenderen, a digital advent calendar sharing a new energy-saving tip every day throughout December. The tips were distributed via email and social media, turning practical advice into a daily dose of inspiration.
The campaign built on the playful, childlike visual universe of a previous campaign for Energistyrelsen, creating a consistent visual identity across the two. For the advent calendar, I combined each energy-saving tip with a festive Christmas twist, using playful illustrations and seasonal details to make the information approachable and memorable.
The result was a cheerful and accessible campaign that made saving energy feel a little more fun.
Client
Energistyrelsen
Art direction, illustrations & animation
Sabrina Hjort
