Royal CUPenhagen
Overengineering your morning coffee
Rainy weather calls for two things: an umbrella and a cup of coffee. But why carry both when you could combine them into one?
Royal CUPenhagen was created as a playful solution to a very simple problem: how do you keep your coffee close while keeping one hand free in the rain?
The idea came to life quite literally. I cast a cup and attached it to an umbrella, spray-painted it white, then finished the whole thing by hand-painting it in the iconic Blue Fluted pattern with a blue marker.
A slightly ridiculous idea, perhaps. Actually, yes. Indeed.
School
The Danish School of Media & Journalism (DMJX)
Idea & execution
Sabrina Hjort
Year
2015
