Hele Danmarks Vagthund


A watchdog you can count on

The newspaper Ekstra Bladet is known as Denmark’s number one watchdog. At the height of Covid-19 in 2020, we took that idea quite literally.

A simple TVC built around the idea of having someone always keeping watch — and a playful reminder of what Ekstra Bladet does best.


Client
Ekstra Bladet

Idea
Sabrina Hjort, Nicoline Hjort, Thomas Birk Christoffersen & Jesper Isholm

Shooting director & photographer
Nicolas Tobias Følsgaard

Year
2020
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