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We created an entry for the Young Glory brief "Cure Cancer" where the goal was to help scientists get access to healthy people's medical data in order to find a cure for cancer.

When a person discards their chewing gum, they leave behind valuable medical data, that doesn't need to go to waste. It's a simple and comfortable way of collecting data, unlike blood and urine tests. And it usually costs millions to clean up chewing gum from the streets. So why not use it?

Gold winner

Made in collaboration w/ Amalie Lang