Give Eyes to the Blind

There are around 7 million blind people in Indonesia. Over half of these people suffer from a certain type of blindness - cataracts. A condition that is curable, in most cases.
Strategy
Two of the main reasons why people don’t donate to charity is that they don’t believe their donations are big enough to make a difference and that they don't know how their donations are being used. By using the eyes of the money, we can make it clear exactly how big of a difference donations can make for the blind people in Indonesia.
My role

I have made this in collaboration w/ Amalie Lang. We have both made the idea and executed it.

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